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Our story starts back in 2012 at a local CrossFit box. We came from different professional backgrounds but we all noticed that retail programs for fitness businesses seemed to be a real pain point. Outdated gear sitting in boxes, products that 'walked' off from the display and paper sheets to track who wanted what from the next (pain-in-the-butt) pre-sale.
Retail, the way it was at gyms was a waste of time, money and resources. And worst of all, it was a missed opportunity to promote your brand and connect with your community.
Our team is made up of former gym owners and folks with a history working in business finance and retail production and management. Together, we first wrote our business plan for what would become FlipSwitch Apparel in 2012. Fast-forward to 2016 and we went 'all-in' on the goal to help gyms offer better apparel, with good margin and no inventory overhead.
Today, we work with hundreds of gyms in all 50 states (even Hawaii!), helping them simplify their retail programs through on-demand production and improve their business revenues through their online stores with us. We're not a large company, and that's not our goal. We are rooted in community-based fitness and believe this is the best kind of fitness for our people.
You can learn more about our company policies and history on our Company Responsibility & Impact page.