Our story starts back in 2012 at a local CrossFit box. We came from different professional backgrounds but we all noticed that retail programs for fitness businesses seemed to be a real pain point. Outdated gear sitting in boxes, products that 'walked' off from the display and paper sheets to track who wanted what from the next (pain-in-the-butt) pre-sale.

Retail, the way it was at gyms was a waste of time, money and resources. And worst of all, it was a missed opportunity to promote your brand and connect with your community.

Our team is made up of former gym owners and folks with a history working in business finance and retail production and management. Together, we first wrote our business plan for what would become FlipSwitch Apparel in 2012. Fast-forward to 2016 and we went 'all-in' on the goal to help gyms offer better apparel, with good margin and no inventory overhead. 

Today, we work with hundreds of gyms in all 50 states (even Hawaii!), helping them simplify their retail programs through on-demand production and improve their business revenues through their online stores with us. We're not a large company, and that's not our goal. We are rooted in community-based fitness and believe this is the best kind of fitness for our people.

You can learn more about our company policies and history on our Company Responsibility & Impact page.

Have a Question?

Drop us a line
Email: Team@FlipSwitchapparel.com
Phone/Text: 888-304-0324

Custom Online Stores

Specifically built and branded for your unique business and community.

Branded Gear

Premium apparel and accessories branded exclusively for your business.


We do all the heavy lifting so you can stay focused on your business.

On-Demand Production

Offer your brand on-demand to your customers no matter where they are.

Detailed Reporting

Stay up to date with your store performance whenever you want.

Human Support

Our service team takes care of you and your customers' questions.

No Sweat, Guaranteed

If something goes wrong, we make it right.

Storage & Warehousing

Quick shipping from our e-commerce fulfillment center.

Comps & Events

We streamline signups, merch and prizes to make your next event a breeze!

EZ Presales

Get better prices on a bulk project without any upfront costs.

For Your Coaches

Customized uniforms, on-demand, ready when your team needs them.

Marketing Support

New posts added every month to make promoting your store or design easy.

The Design Locker

Dozens of designs ready and waiting for your logo.

Quick Order Products

Specialty, high-end fitness products ready to go.


Unique, premium products ready for your on-demand store.

Design Services

From concept to print, our designers can help with anything you need.


Provide 1-click access to your store from your gym apps.