Campaign Timing

30-second overview

Give your members a reason to shop for something new before summer's over. The Labor Day Collection offers four distinct hat styles, Beachcomber, Ballpark, Weekender, and City Dweller, so your gym can pick the one that fits.

We support it with ready-to-use marketing content, all set up for you so you can launch it without extra work.

What you get

One-page launch guide

A one-pager that gives you clear steps on what to do and when so everything runs smoothly.

Automatic Discount Code

We'll setup a limited discount code to run during the sale period and include it as part of your promotion.

3 hats from selected collection

The perfect collection of tees, tanks and accessories curated to your design selection.

1 Poster

A poster customized with your products and QR code to make online shopping as simple as scan and tap-to-pay!

2 posts

We'll send a branded post showing off your new products for your community to purchase.

1 email campaign

A formatted header image and some copy you can use to drive engagement from your members.

Bonus Discounts

Shorts & Leggings


If your store has Performance Collection, select Born Primitive colors are already marked down as we clear them out, no code needed. Don't have Performance Collection yet? Add it here and this bonus comes built in.

Add Performance Collection

Campaign FAQ

What's included?

We'll create your campaign and all the marketing posts you need to execute it with your community. That includes the customized design, product setup and marketing kit.

Are there costs?

Our campaigns are free for our customers with an active online store on our platform.

What is my commitment?

Campaigns like this only work if you actually use them. We ask that if you opt into this campaign, that you use our resources to drive participations form your audience. A few posts, a couple emails and some class announcements is all it takes to have a great campaign!