Delivering

Fitness Retail as a Service

We build retail programs for gyms and studios that
drive member retention, foster community and grow your business.
On-Demand, On-Site or Both!

LET'S BUILD YOUR STORE

WE WORK WITH ALL KINDS OF BRANDS!

Watch What We Do

Foster Community

We make it easy for your staff and your members to rep your brand.

Keep More Members

Help your members feel noticed and part of the team.

Grow Your Business

We help you get more shirts on backs with less time spent.

Welcome to Gym Retail, Reimagined

Your Gym Deserves Better

Better Gear

We work with products that stand up to life in and outside of the gym. Modern styles that move and modern fabrics breathe. And every product we print is backed by our No Sweat Guarantee.

View On-Demand Catalog

Better Margins

With your DFY store, you earn 25% true profit on every, single, sale. And because you don't have to pre-purchase any products or carry inventory, it means no more wasted product. All profit, no waste.

Better Service

Your store is backed by our in-house, Our-Store.Co service team. We don't just take care of you, we take care of every one of your customers. From tracking to sizing, we handle the details so you don't have to.

Clear Pricing. No Contracts.

DFY Online Retail Solution [Launch]

$39.00

EVERYTHING YOU NEED

You're ready to take your brand online and want a simple yet powerful, done-for-you solution. We deliver a customized storefront complete with your branded apparel, accessories and supplements all in one place and all on-demand.

*For new customers please ensure you also add the one-time setup fee to your order.

Here's what's included:

Full initial site build out including product upload for one design (2 versions)
across our Performance line
You give us 1 vector logo, we handle the formatting for website, print & embroidery.
Access to our Layout Lab and ongoing resources from our team to help you keep your line looking fresh.
A human support team ready to help when you need it.
Access to a curated product catalog including top-tier brands like Bella + Canvas, Next Level, New Era and more.
The $39/month is all-in. Web hosting fees, maintenance, service and ALL Credit Card transaction fees. Boom!
There are no extended contracts. Just give us 30-days heads up.

View full details

Delivering More than Just Apparel

Box Program

A whole new way to send gear and accessories is coming.

Learn more

Design Locker

The easiest way to add new designs and styles toy our store.